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Ver ofertas empleo

Ofertas de empleo de touch up promotions s l

1 ofertas de trabajo de touch up promotions s l


Sr. Brand Manager
  • International company with great growth opportunities|Top Employer company

Important multinational company, with very well known brands, within the FMCG sector (Foods)



  • Build the brand by owning the commercial P&L under his/her responsibility and drives adequate actions to reach the target of NS growth and profitability (gross contribution).
  • Build the brand attributes and values aligned with brand equity and executional equities, defining Local short and mid term strategies for brand in both countries.
  • Work closely and proactively with Global Marketing to develop, validated and implement communication, activities and NPDs aligned with the brands local attributes and values.
  • Lead the consumer understanding and generate actions to better serve its needs and desires with the right mix (products and communication).
  • She / He is the guard of the brand equity ensuring all consumer touch points are in-line with global brand Equity pyramid.
  • Closely monitors and analyses Nielsen data, competitive activities and Internal data (SAP) and compares results to established objectives to assure the effectiveness and ROI of marketing programs.
  • Develops and executes communication plan to consumer, including promotional initiatives, Brand activation's with the correct objectives/brand. Ensure that all brand safety guidelines are correctly in place and implemented.
  • Play an active role in the identification and development of business, building ideas and working actively with other team members in BU, Group functions and Portuguese & Spanish teams (Sales, Trade Marketing, global teams, Supply chain…) to execute the plans that meet business objectives.
  • Coordinates and/or leads with external agencies projects for market research, promotional development, communication development, new artwork development (e.g. Selection) to execute the Marketing plan.
  • Analyses consumption and shipment data and compares results to established objectives to assure the effectiveness and ROI of marketing programs (post-mortem analysis).
  • Guarantee the accurate generation of forecast of new launches and promotions to ensure minimisation of obsolesces and out of stocks.
  • Executes and manages APL Marketing budget under his/her responsibility
  • Be up to date on the latest Marketing techniques and means of effectively reach and activate our consumers.
  • Coaches and develops the team to increase his/her capabilities and potential as marketer.
  • Leads the on-line, gaming and social media strategy and plan for his/her brand to extend consumer impact and engagement.

Be part of a great organisation with possibilities to grow and build a career

Jornada sin especificar
Contrato sin especificar
55.000€ - 60.000€ bruto/año
marketing
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